A New Look, the Same Unshakable Mission: Unveiling the New Brand Identity of Faith Home Christian Recovery
Since 1966, Faith Home Christian Recovery has stood as a sanctuary for the brokenhearted—a place where men and women find freedom from addiction, discover lasting purpose, and step into the fullness of life through Jesus Christ. Over the decades, our mission has never changed: to lead people into a personal relationship with Christ and, through a Christ-centered 12-Step journey, return them to society as whole, hope-filled citizens.
Today, we are proud to unveil a refreshed brand identity that honors our deep roots while boldly embracing the future of this ministry.
Guided by Purpose, Grounded in Meaning
At the heart of our new branding is a logo rich with symbolism—each element carefully chosen to reflect the spiritual journey we help facilitate:
- The North Star symbolizes God’s unwavering guidance. For those lost in addiction, it stands as a beacon of hope—always present, always leading us home.
- The Old Rugged Cross, weathered but steadfast, reminds us of the enduring power of Christ’s sacrifice. It speaks of redemption, grace, and the invitation to new life.
- The stylized “F” for Faith reflects the foundation of our program—trusting in God for healing, renewal, and restoration.
- The “H” for Home is more than a letter; it’s a promise. A promise that every man and woman who walks through our doors will be met with love, safety, and belonging.
A Color Palette with Spiritual Resonance
Our updated visual identity also includes a color palette designed to speak to the heart:
- Deep Sky evokes the limitless reach of God’s grace and the expansive hope we cling to.
- Earthen Copper grounds us in humility, reminding us that we are made from the dust—but never forgotten by our Creator.
- Cleansing Water reflects spiritual renewal, baptism, and the power of being made new in Christ.
- Mist captures the quiet movement of the Holy Spirit—soft, unseen, but deeply transformational.
Why This Matters Now
This new brand isn’t just about design—it’s about clarity, connection, and mission alignment. As we continue to grow and expand our reach across our campuses, we recognize the importance of communicating our identity with boldness and consistency. The refreshed brand positions Faith Home for the next season of ministry: one that is rooted in tradition, but ready to meet a modern world in desperate need of redemption and truth.
We believe this renewed look will help us better reach those who are searching. It will give new strength to our voice as we speak to donors, churches, partners, and the families who love someone struggling with addiction. And most importantly, it reflects the unwavering heart of our ministry: to see lives transformed by the love of Christ.
Moving Forward with Purpose
Under the leadership of Executive Director James Gowan, a former resident and faithful steward of Mama Barnes’s legacy, we are moving forward with intentionality. Plans to expand our counseling services, deepen aftercare support, and grow our outreach efforts are already underway. But through it all, one thing remains unshakable:
Our mission will never change.
We are—and always will be—a place of grace. A place of second chances. A place where the lost are found, and where the hopeless become whole.
This is Faith Home.
This is who we’ve always been.
And this is who we’re becoming.